Why we created the Unlimited WP Maintenance Package — and Why Your Business Needs it

Being in the SEO and Web space for over 15years, I’ve worked with many small business owners who rely heavily on their websites to drive traffic and revenue. It was common for clients to return month after month with maintenance requests, often paying over $1,000 a month for basic updates—yet their websites still weren’t performing at full potential. Watching this, I knew there were critical changes they could make to drastically improve their website’s performance and yes, even organic search engine ranking. It was frustrating, and I knew I had to find a better solution. That’s why I created the UNLIMITED WP Maintenance Package.

Through these experiences, it became clear that while fresh content is important for SEO, the key to improving search engine rankings lies in having a fast and secure website. Unfortunately, many business owners don’t understand this crucial aspect. They don’t realize that performance, security, and updates are intertwined with WordPress functionality. In essence, a website that’s not regularly updated and optimized won’t perform as well, even with new content.

That’s why we created the Unlimited WP Maintenance Package—a solution designed to provide comprehensive, ongoing maintenance that covers the key factors businesses need to succeed online.

Here’s what you need to know about maintaining your WordPress website:

WP Plugins Need Constant Updating

WordPress websites rely heavily on plugins to provide functionality. On average, a WordPress website tends to have 20 to 30 plugins installed. Each of these plugins typically needs to be updated 3 to 4 times a year. That adds up to between 60 to 120 updates annually—just for plugins alone. Failing to update these plugins regularly can leave your site vulnerable to security risks and performance issues.

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Debugging After Plugin Updates

Plugin updates don’t always go smoothly. Sometimes, updates can cause conflicts between plugins or with your theme, resulting in issues that can slow down your site or even break functionality. Debugging and fixing these problems is crucial to maintaining a seamless user experience. This can take additional time and expertise, especially when the issues are technical or affect site security.

Can you imagine how many hours it would take to update plugins and debug them and in normal circumstances, without an unlimited package you would have to pay per hour.

Page Speed is Critical both for User Conversion and Organic Optimization

A slow website can seriously hurt your business. In fact, it’s one of the quickest ways to drive potential customers away. Google’s algorithm prioritizes fast-loading websites, meaning a slow site could be impacting both your user experience and your rankings. But optimizing your website’s speed isn’t a simple, quick fix. On average, it takes about 8 hours of work just to improve page speed on a standard website—and more for more complex sites. Most clients won’t commit to that kind of time for speed optimization, but with the Unlimited WP Maintenance Package, that work is included. Imagine having the ability to continually improve your page speed—ensuring that your website performs at its best every single day!

By choosing the Unlimited WP Maintenance Package, you’re not just ensuring that your website stays up-to-date—you’re investing in a solution that will improve your site’s security, performance, and search engine ranking. With constant plugin updates, troubleshooting, and ongoing optimization, you can focus on growing your business, knowing that your website is in expert hands.

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<span style="font-size:20px;">by</span> Fevi Yu

by Fevi Yu

SEO Consultant since 2008

Fevi Yu is a seasoned SEO consultant, digital agency founder, and the visionary behind the Basic Website Package—an innovative web and SEO solution crafted for business owners aiming for immediate results. She’s also the creator of the Unlimited WP Maintenance Package, which provides comprehensive WordPress support to enhance website performance and ensure long-term success. This article was written with the assistance of generative AI for enhanced clarity and precision.